Brand Safety Considerations for the Metaverse and Web 3.0
Brand interest in the metaverse and NFTs is at an all time high and for good reason; McKinsey predicts that the metaverse will be a $5 trillion opportunity by 2030. While it can be tempting to rush into the metaverse given the hype, it is in your brand’s best interest to ensure you are up to speed on the risks posed by this nascent industry. In this article, we will break down some of the key considerations for companies looking to enter the metaverse and the world of web 3.0.