retail mall in the metaverse. 

A shopping district in Decentraland developed by Everyrealm. Inspired by Harajuku, a district in Tokyo known as the center of Japanese street fashion.


Metajuku is a 16,000 sf (256 m2) project built with a pedestrian -friendly open space at its center. Retail stores line both sides of the open center atrium.The district is located at the coordinates 94, 21 in Decentraland.

The development was designed by Austin-based architect Martin Guerra and developed by Everyrealm’s global team of 3D real estate and game developers. The Tribute Brand store was designed by Zagreb-based architecture firm BIRO.

Metajuku (94, 21) Harajuku-themed shopping district in Decentraland

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“Real world shopping malls are sitting half empty as stores move more business online. Meanwhile, elaborate virtual malls are being built in the metaverse, nascent industry called 'de-commerce'.

— Janine Yorio
CEO, Everyrealm


Tenants include digital fashion brands Genial Investimentos, Majid Al Futtaim, Dress-X and Tribute Brand, as well as JPMorgan, the first bank in the metaverse. In Metajuku, NFT wearables can be purchased at both Dress-X and Tribute Brand stores, and the Onyx Lounge serves as an interactive and informational space for JPMorgan.

Explore Metajuku