We're proud to announce the launch of The Row, a private, members-only metaverse real estate community featuring architecture designed by artists. The Row is co-developed by The Alexander Team and Everyrealm.
“The metaverse has no physics, no weather, and no limitations other than human ingenuity,” said Janine Yorio, CEO, Everyrealm. “The Row brings together visionary artists best known for their architectural landscapes and collectors seeking a unique, limited edition residence that they can deploy across many different metaverses over time.”
What Is The Row?
The Row is a limited-edition series of thirty three-dimensional, architectural landmarks designed by celebrated artists including Daniel Arsham, Misha Kahn, Andrés Reisinger, Alexis Christodoulou, Six N. Five, and Hard. Each is sold as a 1-of-1 non-fungible token (or “NFT”).
Daniel Arsham also serves as a Creative Ambassador to Everyrealm.
The artists have developed and built each of the Row’s landmarks with the ability to be deployed across a variety of metaverse platforms within The Row district. Metaverse world-building platform Mona will host The Row’s first builds. Membership to The Row is by invitation only.
We developed the project much the same way that traditional real estate developers do when they build an upscale development, first by assembling the digital land parcels, then overseeing the architectural design and construction process, which in this case is all digital, more like developing a video game than erecting bricks-and-mortar buildings.
The Alexander Team will lead the sales effort for this ultra-luxury master-planned community, to provide their clientele with exclusive access to the metaverse. Mona will serve as the main gallery to feature the artists' works.
Everyrealm X The Alexander Team
The Alexander Team and Everyrealm first announced their plan to co-develop an architecturally-significant master-planned community in December 2021.
“Our clientele collects trophy real estate in the real world, and now we are enabling that same level of curation in the metaverse,” said Oren Alexander of The Alexander Team “The Row will be the most high profile real estate development across many metaverses, a series of iconic landmarks accessible on a global scale.”
The Alexander Team, led by brothers Oren and Tal Alexander, is the highest grossing residential real estate brokerage team in both New York City and Miami. The firm has represented celebrity clients such as Ken Griffin, the Weeknd, and Kanye West and is responsible for some of the highest-priced transactions including the largest residential sale in the U.S.
What Is Mona?
Mona is a high-fidelity and high-performance metaverse world-building platform, founded to give creators, architects, 3D designers and AR/VR artists infrastructure to bring their visionary worlds to life. Led by CEO and co-founder Justin Melillo, Mona raised nearly $15 million in its oversubscribed Series A round earlier this year.
We created an exhibition in Mona which features an immersive gallery of each of the works in The Row where you can view detailed 3D models of each.