We're proud to announce a partnership with OUTFRONT Media at Cannes Lions.&nbsp;&nbsp;Everyrealm CEO Janine Yorio will be a panelist at The All Aboard Waterside Chat Series, which will feature deep dives into the future of all things advertising.&nbsp;&nbsp;Janine will be featured on The Connection Between IRL and Metaverse panel alongside OUTFRONT VP Brand Partnerships Valerie Vespa – who is also moderating the discussion – VaynerMedia Chief Innovation Officer Eric Jacobs, and Boston Consulting Group Senior Advisor Lisa Licht.&nbsp;The panel will take place on Tuesday June 21, at 3PM local time.&nbsp;In addition, Everyrealm and OUTFRONT Media will be joint hosting an educational series titled Metaverse Academy, where the Everyrealm team will share their expertise on the metaverse, web3, and NFTs for agencies and brands. It will take place Monday through Thursday by appointment only.&nbsp;&nbsp;<div class="raw-html-embed"><hr>
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We're proud to announce a partnership with OUTFRONT Media at Cannes Lions. Everyrealm CEO Janine Yorio will be a panelist at The All Aboard Waterside Chat Series, which will feature deep dives into the future of all things advertising. 

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Everyrealm, OUTFRONT Media Partner at Cannes Lions

Since its Art Basel debut, The Row has generated significant interest and press, and we are now accepting private pre-sale inquiries.&nbsp;<a href="https://therow.everyrealm.com/application-form?utm_source=referral&amp;utm_medium=blog&amp;utm_campaign=recap-blog&amp;utm_content=recap-blog" target="_blank" rel="noopener noreferrer">Apply now</a> to become a member of this Everyrealm project that features works from top artists who are defining culture today.&nbsp;<hr>&nbsp;The Row: Ares House made its debut at Art Basel Miami Beach, offering an IRL glimpse into the members-only virtual real estate community. The installation, featuring designs from internationally acclaimed artist Daniel Arsham, was a highlight of Miami Design District's official programming during the famed international art fair’s 20th-anniversary edition.&nbsp;&nbsp;The experience was launched in collaboration with legal and creative partner&nbsp;<a href="https://jayaramlaw.com/" target="_blank" rel="noopener noreferrer">Jayaram</a>, creative production partner&nbsp;<a href="https://futuregalerie.com/" target="_blank" rel="noopener noreferrer">Future Galerie</a>, and virtual world building platform&nbsp;<a href="https://monaverse.com/" target="_blank" rel="noopener noreferrer">Mona</a>.&nbsp;&nbsp;<figure class="image"><img src="https://storage.googleapis.com/eradmin-staging-bucket/Untitled_design_56_ce3ac99361/Untitled_design_56_ce3ac99361.png"></figure>&nbsp;<h3>&nbsp;</h3><h3>A One-of-a-Kind Metaverse Installation</h3>&nbsp;The installation included a real-life metaverse experience that seamlessly interlaced 3D projection mapping to showcase a digitally-enhanced version of Ares House, a monumental digital structure that looked like it might have existed in an ancient, otherworldly civilization. The experience allowed patrons to explore the interior and exterior of Ares House, which surrounded the physical installation elements, including Arsham-designed furniture and sculptural works. &nbsp;<img src="https://lh6.googleusercontent.com/tElvPvrk-7Fy80aqja8MWY8v5X2RCEr-cUgzbSyGQJjnAnc1r7c4jnLj-G0Vyb94uQqTcNIon4gaQNfZC3vidCXLugbG6TO-0lWFo50xGQG8Md3B0hQFXqpOMIFVMol0xfFPn6yJ-OdUZYGfyckcFDSwY7IIdn0OUy9rRPj6c7TJt0iYCbe2d0L5GeGz6Q">&nbsp;&nbsp;“There is tremendous opportunity to leverage different mediums in the metaverse,” says Daniel Arsham, who is delighted to have premiered the work in his hometown of Miami. “There are no limitations on scale, gravity, building codes, or material costs. There are no seasons, no change of the day, or weather. When creating Ares House for The Row, I wanted to really push the boundaries on how we perceive and interact with these environments, but yet still retain elements that evoke familiarity. And now, with this installation, we’re able to create this otherworldly experience that you can actually move through, but which in reality, couldn’t physically exist on this planet in its totality.”&nbsp; &nbsp;<img src="https://lh6.googleusercontent.com/H6oTSpr0aNjLkpCvfRwV2-Kv-M7dyRwX1oHGn3ZhBk2ljnnU36_eHglu4baPZX4I1aWYAfb9m4rzvm9o3zdklhsG5xfLKMIJvuoLQuEWUyPlGH-voiTjlXwcK-GpjTuUfmipG5zXIPoojDtLD_3GDYZsupYdjDXKlT6-ftp1zY8-5Z9IIT3RO6-kmEC_1A"> &nbsp;Further along inside the experience, guests were directly transported into the metaverse to explore the other architectural landmarks designed by celebrated artists Misha Kahn, Andrés Reisinger, Alexis Christodoulou, Six N. Five, and Hard. In addition to this IRL installation, the project will be displayed virtually in the metaverse world-building platform&nbsp;Mona, a supporting partner of the installation. &nbsp;"The metaverse is all about compelling experiences," explained Justin Melillo, CEO, Mona. He continued, "As a platform that empowers brilliant minds to realize their full creative visions, we were thrilled for Mona to be home to Daniel Arsham's Ares House and the other breath-taking experiences in Everyrealm's The Row.” &nbsp;<img src="https://lh4.googleusercontent.com/q7cgwxohPRoGAzq9lAH4KgERnPiRJLekkFQz0YhgZqTmNHsaQGKhJMia2CN9z-ZVbOXEVXz0dVGq38Ic3S5XOJPpJmNaUaYVR2IEdCj_ZIPus20B-pz3a5zXMUEeUt3cbPkLRnruYPSwrRUdmRpXxJAgwhfycz6VG2TZ7NWXbUE_RANqotf_BYM7O_1ZUQ">&nbsp;&nbsp;Concepted and produced by Future Galerie, the immersive installation utilized large, high-resolution, LED screens to display an animated walk-through. An infinity mirror – crafted exclusively for this experience by Haze (Zac Hall and Adrian Stein) – created a kaleidoscope of video content culled from the Everyrealm/Mona spaces. Concert-level speakers enhanced the presentation, immediately transporting guests to a fully-digital metaverse realm.&nbsp;&nbsp;The Row: Ares House has been featured in many high-profile press outlets, including <a href="https://www.architecturaldigest.com/story/memorable-moments-from-miami-art-and-design-week-2022" target="_blank" rel="noopener noreferrer">Architectural Digest</a>, <a href="https://www.dezeen.com/2022/11/25/design-miami-what-to-see-2022/" target="_blank" rel="noopener noreferrer">Dezeen</a>, <a href="https://www.designboom.com/design/daniel-arsham-ares-house-everyrealm-mona-metaverse-miami-12-06-2022/" target="_blank" rel="noopener noreferrer">desigboom</a>, <a href="https://hypebeast.com/2022/11/design-miami-2022-guide-must-sees" target="_blank" rel="noopener noreferrer">Hypebeast</a>, <a href="https://www.complex.com/style/art-basel-miami-2022-events/" target="_blank" rel="noopener noreferrer">Complex</a>, and more. &nbsp; &nbsp;<img src="https://lh6.googleusercontent.com/LrN1xYnbrbLtw9PiJ2pABve-_oPdr8lOp3haM7QmiGbFmOjPA_YeCTY-CFDkoP8s_h_6PKq30e5C2UWpdb2y0jN5TO95yY7w4wl3NLVLzJfF2SBh8N2y9C5tgIMW4wEP3VshRFT3KH24q6e-yZaJVSAsV18zbcJte6zxSZEvjwKe603xo7jPg3i9R8oC6Q">&nbsp;Beyond just our hosted event, Ares House made an appearance at nft now's The Gateway 2022, bringing in celebrities like Anderson .Paak, Gary Vee, and Beeple.&nbsp;&nbsp;&nbsp;<hr>&nbsp;<h3>Apply for Membership to The Row</h3>&nbsp;We invite you to <a href="https://therow.everyrealm.com/application-form?utm_source=referral&amp;amp;utm_medium=blog&amp;amp;utm_campaign=recap-blog&amp;amp;utm_content=down-page-cta" target="_blank" rel="noopener noreferrer">apply for membership</a> to The Row, where you will be able to own one-of-one digital art pieces, developed by Everyrealm and real estate visionaries Oren &amp; Tal Alexander of The Alexander Team. Don't miss out on this opportunity to be part of a revolutionary new community at the forefront of the metaverse.&nbsp;<div class="raw-html-embed"><div class="text-center mx-auto py-8 max-w-md">

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 <a href="https://therow.everyrealm.com/application-form?utm_source=referral&amp;utm_medium=blog&amp;utm_campaign=recap-blog&amp;utm_content=down-page-cta" target="_blank" class="darkbtn px-6"> APPLY NOW </a>
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Apply to become a member of this Everyrealm project that features works from top artists who are defining culture today.

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The Row: Ares House | A Highlight During Art Basel Miami

The Fantasy Islands experience launches in <a href="https://everyrealm.com/blog/news/fantasy-islands-alpha-season-3" target="_blank" rel="noopener noreferrer">The Sandbox Alpha Season 3</a> today! The first-ever master-planned private island community in the metaverse now offers a private tour of Fantasy Islands, and some quests to play along the way.&nbsp;Get cozy, enjoy the scenery, and see what surprises are in store. Reading this on mobile? We recommend using a desktop device for the best Fantasy Islands experience.&nbsp;<div class="raw-html-embed"> <div class="text-center">
 <a href="https://www.sandbox.game/en/experiences/everyrealm-fantasy-islands-villa-tour/0e57c134-d93a-410e-8e96-a09ed3d2234f/" target="_blank" class="darkbtn px-6">HOP IN</a>
 </div></div><h3>&nbsp;</h3><h3>🕹️Something Special for GFT Holders</h3> As part of our continuing partnership with Atari and The Sandbox, we have some GFT news to share!&nbsp;All GFT holders will receive the NFT Collectors Badge from The Sandbox - something you can only get by purchasing from their collections. This will grant its owner extra raffle tickets for more chances to win an Alpha Pass in the next season.&nbsp;&nbsp;Additionally, holders of this collectible will have an additional 30 $SAND unlocked for use in Season 3. This collectors badge will automatically appear if the wallet you hold the GFT in is the one you use for your Sandbox account.&nbsp;<div class="raw-html-embed">
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</div><h3 style="margin-left:0px;">&nbsp;</h3><hr><h3 style="margin-left:0px;">&nbsp;</h3><h3 style="margin-left:0px;"> About The Sandbox Alpha Season 3</h3>&nbsp;The Sandbox has become a powerhouse name in the open metaverse category – securing partnerships with celebrities like Snoop Dogg, Paris Hilton, and Gordon Ramsay, and major brands like Adidas and Atari. While still in early access, their Alpha Seasons are open events where players can try out new games and experiences, and potentially earn some rewards in the process!&nbsp;Alpha Season 3 kicked off on August 24, 2022, and is currently in full swing. Players who hold Alpha Passes have the opportunity to earn some SAND when the season ends in late October. Learn more about what you can explore and how to collect rewards in our dedicated blog post on <a href="https://everyrealm.com/blog/news/fantasy-islands-alpha-season-3" target="_blank" rel="noopener noreferrer">The Sandbox Alpha Season 3</a>.<h3 style="margin-left:0px;">&nbsp;</h3><h3 style="margin-left:0px;">Stay in the Know</h3>&nbsp;Don’t miss a beat about Fantasy Islands by signing up for our&nbsp;<a href="https://everyrealm.com/fantasy-islands?utm_source=email&amp;utm_medium=email&amp;utm_campaign=everyrealm-edition">email list</a>&nbsp;and following us on&nbsp;<a href="https://mobile.twitter.com/fntsy_islands">Twitter</a>. You can also check out the collection on <a href="https://opensea.io/collection/fi100-membership-cards">OpenSea</a>.

The first-ever master-planned private island community in the metaverse will offer a private tour of a Fantasy Island, and some epic quests to play along the way.

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Everyrealm: Fantasy Islands Villa Tour in the Sandbox Alpha Season 3

Fantasy Islands is the first-ever master-planned premier island community in the metaverse. With 100 unique private islands, community developments, and luxury NFTs designed for use in The Sandbox, Fantasy Islands is the ultimate escape.&nbsp;On September 27, we’re launching Everyrealm: Fantasy Islands Villa Tour in The Sandbox, where players can take a tour of of the Frostbitte Villa in Fantasy Islands, a stunning cliffside property that offers peaceful seclusion in the most beautiful, yet icy setting. Sign up for our Fantasy Islands <a href="https://everyrealm.com/fantasy-islands">mailing list</a> and follow us on <a href="https://mobile.twitter.com/fntsy_islands" target="_blank" rel="noopener noreferrer">Twitter</a> to stay updated.&nbsp;<hr>&nbsp;<h3 style="margin-left:0px;">About The Sandbox Alpha Season 3</h3>&nbsp;<a href="https://everyrealm.com/blog/education/the-sandbox-a-high-level-overview" target="_blank" rel="noopener noreferrer">The Sandbox</a> has become a powerhouse in the open metaverse category. While still in early access, their Alpha Seasons are open events where players can try out new games and experiences, and potentially earn some rewards in the process!&nbsp;Alpha Season 3 kicked off on August 24, 2022, and is currently in full swing. Here’s everything you need to know about what The Sandbox has been up to, and how you can make the most of the current Alpha Season.&nbsp;&nbsp;<h3 style="margin-left:0px;">Key Highlights of Alpha Season 3&nbsp;</h3>&nbsp;The current Alpha Season will offer up:&nbsp;<ul><li>90+ experiences open to all players, including Fantasy Islands Alpha Quests</li><li>A dedicated <a href="https://everyrealm.com/fantasy-islands">Fantasy Islands</a> experience</li><li>Dozens of hours of gameplay and quests</li><li>Daily contests, raffle draws, and a leaderboard</li><li>Rewards for owners of LAND, Avatars, or NFTs from partner collections&nbsp;</li></ul>&nbsp;<figure class="image"><img src="https://storage.googleapis.com/eradmin-staging-bucket/Untitled_design_15_3e2f66a5c5/Untitled_design_15_3e2f66a5c5.jpg"></figure>&nbsp;With a wide range of features, there’s sure to be something for everyone. Some of the most popular metaverse brands have agreed to feature their summer content, including Atari, Steve Aoki, Snoop Dogg, World of Women, The Walking Dead, Bored Ape Yacht Club, Care Bears, and The Smurfs. Experiences are going to be both solo and multiplayer.&nbsp;&nbsp;As <a href="https://fr.linkedin.com/in/borgetsebastien">Sebastien Borget,</a> co-founder and COO, <a href="https://medium.com/sandbox-game/the-sandbox-alpha-season-3-21b1df143aa6">puts it, </a>“…Together with the most creative and engaged Web3 communities, we have a chance to define open metaverse culture and shape the future of our social interactions.”&nbsp;&nbsp;There will be a whopping 140,000+ ‘voxelized’ 3D avatars to choose from, including those of the most coveted NFT (PFP) collections that can ‘play’ in The Sandbox Alpha Season 3 (think 3D versions of BAYC, CloneX, and World of Women pieces).&nbsp;&nbsp;Other experiences will be created by Game Jams, independent creators, as well as The Sandbox itself, supported by its Game Maker Fund.&nbsp;The platform is also generously rewarding its supporters with SAND. NFT collectors, avatar, and LAND owners, and Alpha Pass holders can receive receive payouts of 30 to 500 SAND by engaging with the current Alpha Season.&nbsp;&nbsp;Further, the top-ranking players in the leaderboard will win 1.5 M SAND. Complete quests in the Alpha Experience where you can earn ‘Ethos Points’ (EPs) and compete with other players on the leaderboard.&nbsp;<h3 style="margin-left:0px;">Exploring The Sandbox&nbsp;</h3>&nbsp;If you’re intrigued, why not explore the season for yourself? Access and playing is open to all users for free, and you can register <a href="http://register.sandbox.game/">here</a>.&nbsp;<figure class="image"><img src="https://storage.googleapis.com/eradmin-staging-bucket/Untitled_design_16_0e1d3457d6/Untitled_design_16_0e1d3457d6.jpg"></figure>&nbsp;Log on to the <a href="https://www.sandbox.game/en/">website</a>; you’ll need to connect your crypto wallet. To prevent multi-accounting and cheating, Sandbox Alpha requires you to complete a KYC - so you’ll need a couple of extra minutes to sign up. Customize your avatar, and you’re good to go.&nbsp;We’ll see you there!<h3 style="margin-left:0px;">&nbsp;</h3><h3 style="margin-left:0px;">A Quick Note on Security</h3>&nbsp;At Everyrealm, we want to remind you to always put security first in your metaverse journey. If you’re using a crypto wallet to get the full Alpha Season experience, make sure to be extra careful when clicking any links, even those from trusted accounts.&nbsp;Unfortunately, even verified accounts get hacked with malicious scams from time to time. This can happen to just about anyone, so make sure to tread cautiously when you see offers for giveaways or similar NFT related promotions. If something seems too good to be true, it probably is! Always put your security first when exploring the metaverse.&nbsp;<hr>&nbsp;We hope you enjoy your Alpha Season 3 experience. For more updates on Fantasy Islands, sign up for our <a href="https://everyrealm.com/fantasy-islands">mailing list</a> and follow us on <a href="https://twitter.com/fntsy_islands">Twitter</a>!

The Sandbox has become a powerhouse in the open metaverse category – securing partnerships with celebrities like Snoop Dogg, Paris Hilton, and Gordon Ramsay, and major brands like Adidas and Atari. 

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The Sandbox’s Alpha Season 3 Is Here

This article originally appeared in the Everyrealm Edition newsletter, where we cover metaverse industry news and highlight the most exciting things happening in the space. Sign up&nbsp;<a href="https://everyrealm.substack.com/" target="_blank" rel="noopener noreferrer">here</a>.&nbsp;&nbsp;<hr>&nbsp;“Digital fashion doesn’t need to be limited to Web3 and only exist virtually, but to live outside of it - on people, around us, in public, in social media, and in concept spaces…”&nbsp;George Yashin, CEO, <a href="https://twitter.com/zero10_app" target="_blank" rel="noopener noreferrer">ZERO10</a>&nbsp;&nbsp;The fashion world has its sights set squarely on ushering in a new phygital era of fashion. It’s been 6 months since Everyrealm premiered Metaverse Fashion Week with Jonathan Simkhai, and the world of digital fashion has only heated up since then.&nbsp;&nbsp;With <a href="https://www.timeout.com/newyork/shopping/fashion-week" target="_blank" rel="noopener noreferrer">New York Fashion Week</a> kicking off today, here’s what to watch out for in this exciting new space.&nbsp;<hr>&nbsp;<h3>See Now, Buy Now</h3>&nbsp;After a 3-year hiatus, Tommy Hilfiger will return to the runway with <a href="https://hypebeast.com/2022/7/tommy-hilfiger-to-host-nyfw-show-inside-robloxs-metaverse" target="_blank" rel="noopener noreferrer">an immersive ‘phygital’ show</a>. Hilfiger’s "See Now, Buy Now" will couple an IRL (in real life) Brooklyn show and a Roblox live stream. All of Roblox’s 50 million users will be able to see avatars decked out in Hilfiger in a virtual NYC, and be able to buy exclusive digital products.&nbsp;<img src="https://lh5.googleusercontent.com/IP0dtnhBs9N4efvPdLtUaLgVhDAZKgnjKb4QM64XUBaqIBceJHWpNV6eGZ2eXbVBA2EE2SwSiESavSYRubZaUnPDy_V7n5r0vr-0qJRGOwn4sp7thHTZPz3sGZ8pxaD6zaCDTDiKdhuUoJv321GjbJGvDLCAfZ7cCAmsTcTkoFF4IPBESkKAdF3wtg">&nbsp;Tommy Hilfiger follows the footsteps of Jonathan Simkhai from <a href="https://www.glamourmagazine.co.uk/article/metaverse-at-fashion-week" target="_blank" rel="noopener noreferrer">last season’s NYFW</a>. The latter partnered with Everyrealm at&nbsp;<a href="https://mvfw.everyrealm.com/" target="_blank" rel="noopener noreferrer">Metaverse Fashion Week</a>. Simkhai happens to be one of the five artists <a href="https://keys.nyfw.com/jonathan-simkhai" target="_blank" rel="noopener noreferrer">launching digital NFT keys</a> at this year’s fashion week that give exclusive access to hyperlimited drops and in-person events.&nbsp;<h3>A ‘Clothing-Less’ Metaverse Concept Store</h3>&nbsp;<a href="https://www.instagram.com/crosbystudios/?hl=en" target="_blank" rel="noopener noreferrer">Crosby Studio’s</a> founder Harry Nuriev <a href="https://www.papermag.com/crosby-studios-zero10-2657976236.html?rebelltitem=18#rebelltitem18" target="_blank" rel="noopener noreferrer">says:</a> “I love to work within the digital realm, but then translate a part of it into the physical world, as human interaction is important for me…”&nbsp;He’s partnering with global AR platform <a href="https://www.instagram.com/zero10.app/?hl=en" target="_blank" rel="noopener noreferrer">ZERO10</a> to create the "physical entrance to the metaverse" with a pop-up concept store in Soho, featuring five 90s game-themed digital fashion pieces. The “disappearing pant” <a href="https://hypebae.com/2022/8/zero10-crosby-studios-digital-fashion-augmented-reality-pop-up-store-new-york-city?utm_medium=social&amp;utm_campaign=twitter_post&amp;utm_source=Twitter#Echobox=1661467922" target="_blank" rel="noopener noreferrer">limited-edition NFTs</a> can be virtually tried on and boast effects such as vanishing prints.&nbsp;<img src="https://lh5.googleusercontent.com/WovavrqRHqqHGTovEsn7UBJFpYWHhEZNy987SSIcekYYbG-SiWPKkXULAiOL9B8neCJYpHd6PdW46OaCwdDGMhD-eeFufamSVI-jhe3A4tpvGAd89V5aYq6MdOrlXLHINm--bKnO5UfnFvlnr2FAjWEBoHDd3x9k1XxLxBivI67T9-PIUiyOaJcfpg">&nbsp;<a href="https://www.forbes.com/sites/stephaniehirschmiller/2022/08/25/why-digital-fashion-needs-phygital-concept-stores/?sh=482edab775fe" target="_blank" rel="noopener noreferrer">Digital fashion</a> is bringing the metaverse experience into the physical world. And as visitors experiment with content creation virtually while drinking bubble tea together IRL, community interaction will thrive.&nbsp;More ways to dive into the metaverse at NYFW:<ul><li>Check out PUMA’s new <a href="https://blackstation.puma.com/" target="_blank" rel="noopener noreferrer">metaverse website experience</a>, complete with NFTs and unique community activations.</li><li>Head to floor 69 of the World Trade Center for panel discussions by <a href="https://cointelegraph.com/press-releases/the-future-of-fashion-is-now-at-nyfw-a-web3-experience-at-the-wtc" target="_blank" rel="noopener noreferrer">Nolcha Shows</a>. The latest in tech patents, AR in fashion, and on-site Web3 activations will be presented.</li><li>Check out <a href="https://www.forbes.com/sites/stephaniehirschmiller/2022/08/31/dour-darcel-blockchain-fashion-game-to-launch-for-nyfw/?sh=167601582bf9" target="_blank" rel="noopener noreferrer">‘Dour Fits,’</a> a new blockchain-based fashion game playable by owners of <a href="https://opensea.io/collection/dourfits">Dour Fits NFTs</a>; the game is launching to coincide with the NYFW.</li></ul>&nbsp;<h3>‘Keys’ for fashion week access</h3>&nbsp;Five NYFW designers <a href="https://www.forbes.com/sites/stephaniehirschmiller/2022/08/23/nfts-go-buy-now-pay-later-at-new-york-fashion-week-in-september/?sh=6c062fde25ae" target="_blank" rel="noopener noreferrer">are partnering with Afterpay</a> on limited-edition NFTs called <a href="https://keys.nyfw.com/" target="_blank" rel="noopener noreferrer">‘The Keys to New York Fashion Week.’</a>&nbsp;Each NFT is a phygital collectible and offers experiential elements unlocking access at NYFW.&nbsp;<img src="https://lh4.googleusercontent.com/24PH_doSDf7Rq6oc619qC2TIRluF5LMvEinjTrnMZ0H6Qoy15ez6WFOJ5OXOjJDuZ0tfo9yiizS-QvPYbDm0Q9vY3NvQzZuonstiQWmhSd5pPnyvQdouaSXO5oyH4SqYlw1oSXVdZmTpo9XWzfX3D_lTWL02mdqBkIyV8WDEo6dMbAu5sQnxkK4dqA">&nbsp;<a href="https://keys.nyfw.com/jonathan-simkhai" target="_blank" rel="noopener noreferrer">Jonathan Simkhai’s NFT</a> offers a meet and greet shopping experience and signed sketches from his S/S23 collection. <a href="https://keys.nyfw.com/kim-shui" target="_blank" rel="noopener noreferrer">Kim Shui’s NFTs</a> provide access to the fashion show and afterparty. Along the same lines, owners of <a href="https://www.prada.com/br/en/pradasphere/special-projects/2022/prada-timecapsule.html" target="_blank" rel="noopener noreferrer">Prada’s Timecapsule NFTs</a> have <a href="https://www.forbes.com/sites/stephaniehirschmiller/2022/08/03/prada-timecapsule-nft-collection-holders-score-tickets-to-september-fashion-show/?sh=4f7e11d9498d" target="_blank" rel="noopener noreferrer">invites</a> for Prada’s September show at Milan Fashion Week.&nbsp;<hr>&nbsp;Want insights on the frontiers of the metaverse, blockchain gaming, and web3 delivered straight to your inbox? Stay in the know with <a href="https://everyrealm.substack.com/" target="_blank" rel="noopener noreferrer">Everyrealm Edition</a>. &nbsp;

Fashion powerhouses like Tommy Hilfiger move beyond the physical and into the metaverse at New York Fashion Week this year, alongside designers including Jonathan Simkhai, Crosby Studios, Joseph Altuzarra, and Kim Shui.

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How Premium Fashion Brands Are Entering the Metaverse at NYFW 2022

<h3>What Is the Everyrealm Collection?</h3>&nbsp;The Everyrealm Collection is an investment vehicle that acquires potentially high-growth NFTs and invests in NFT-related companies. The portfolio includes NFT works of art, collectibles, and gaming assets. &nbsp;With over 5,000+ NFTs in the Collection’s portfolio, it can be hard to wrap your head around all the different projects that make up our holdings.&nbsp;<h3>The Metaverse Gallery&nbsp;</h3>&nbsp;To give you a closer look, we’ve built an interactive gallery in Oncyber.&nbsp;&nbsp;<a href="https://oncyber.io/spaces/1Q2ktveqvqAHChfYLPBG">Hop in</a>, immerse yourself, and take a look around. You can walk up to each NFT with the ‘ASWD’ keys, and press ‘E’ to bring up an info panel. You’ll be able to see metadata including the original artist, current owner, and collection it belongs to, as well as transaction history and offers, and even a place where you can submit an offer to purchase the NFT.&nbsp;<img src="https://lh5.googleusercontent.com/m9cKLi99q32DvojuvL-9rvNi-4SmCNSB6eOHUoBNn0ZWa72rV9lzUjG43p42zxS8Fpa0agaBl8quZ6tgbH7tpzJzIeFTQBGDfQgGNi1I7oELQWIzj2B_rr3WS_nWUryRN6sd1NgDuzZgMr0Ns9mka3M">&nbsp;We hope you enjoy checking it out as much as we enjoyed putting it together!&nbsp;<hr>&nbsp;<h3>Top Holdings</h3>&nbsp;Here are some of the Everyrealm Collection’s top holdings at the time of writing:&nbsp;<figure class="image"><img src="https://storage.googleapis.com/eradmin-staging-bucket/6_2530bdaabb/6_2530bdaabb.jpg"></figure>&nbsp;<h3>Bored Ape Yacht Club #9129</h3>&nbsp;<a href="https://boredapeyachtclub.com/#/" target="_blank" rel="noopener noreferrer">Bored Apes</a> and their Mutant Ape counterparts represent some of the most coveted NFT collections. Created by Yuga Labs, the Bored Ape Yacht Club – BAYC for short – universe has spawned numerous spin off NFTs, commercial ventures, a dedicated token (ApeCoin), and their own metaverse, Otherside. &nbsp;<figure class="image"><img src="https://storage.googleapis.com/eradmin-staging-bucket/1_7cfecd1f8c/1_7cfecd1f8c.jpg"></figure> &nbsp;<h3>Fidenza #789</h3>&nbsp;<a href="https://tylerxhobbs.com/fidenza" target="_blank" rel="noopener noreferrer">Fidenza</a> is a generative art collection created by Austin-based artist Tyler Hobbs. Launched on Art Blocks, the Fidenza collection gained notoriety in late 2021 for its unique geometric patterns and eclectic colors. This collection now stands out as a major success in the digital art world. &nbsp;<figure class="image"><img src="https://storage.googleapis.com/eradmin-staging-bucket/3_a59eaaa89f/3_a59eaaa89f.jpg"></figure> &nbsp;<h3>CryptoPunk #7463</h3>&nbsp;<a href="https://www.larvalabs.com/cryptopunks" target="_blank" rel="noopener noreferrer">CryptoPunks</a> represent one the most iconic NFT projects ever made. It was one of the first blockchain projects on Ethereum to gain mainstream media attention – a major catalyst for the industry and movement. The project has cemented itself as a major piece of history within the emergence of blockchain technology. &nbsp;<figure class="image"><img src="https://storage.googleapis.com/eradmin-staging-bucket/5_465a27eab2/5_465a27eab2.jpg"></figure>&nbsp;<h3>Chromie Squiggle #4276 &nbsp;</h3><a href="https://chromie-squiggles.com/" target="_blank" rel="noopener noreferrer">Chromie Squiggles</a> is the first on-chain generative art project to merge generative art with blockchain technology. It uses transaction hashes to determine the characteristics of each piece. The collection has played a major part in the growth of the digital art movement and generative art tech. The project is closely tied to the Art Blocks, a leading platform for generative art NFT collections. &nbsp;<figure class="image"><img src="https://storage.googleapis.com/eradmin-staging-bucket/4_7dbb4b0276/4_7dbb4b0276.jpg"></figure> &nbsp;<h3>Noun #265 &nbsp;</h3><a href="https://nouns.wtf/" target="_blank" rel="noopener noreferrer">Nouns</a> is an on-chain generative PFP project which gives you access to the Nouns DAO. A key feature of the Nouns project is that every 24 hours one Noun is auctioned off with 100% of its proceeds being sent to the treasury. Unlike most NFT projects with a set collection that is minted to holders at once, Nouns offered a new spin on the concept of generative collections, and theoretically can continue their daily mints indefinitely. &nbsp;<figure class="image"><img src="https://storage.googleapis.com/eradmin-staging-bucket/2_5db75e07f4/2_5db75e07f4.jpg"></figure> &nbsp;<h3>Doodle #6525 &nbsp;</h3><a href="https://doodles.app/" target="_blank" rel="noopener noreferrer">Doodles</a> have been making waves in the industry highlighted by its recent announcements of its upcoming Doodles 2 project and hiring of star music producer Pharrell Williams as its chief brand officer. In addition, Williams will produce an NFT-inspired album titled Doodles Records: Volume 1 in partnership with Columbia Records.&nbsp;<hr><h3>&nbsp;</h3><h3>Learn More About the Everyrealm Collection</h3> The Everyrealm Collection also includes NFTs from Moonbirds, Clone X, Cool Cats, Pudgy Penguins, Meebits, Ringers, CrypToadz, Forgotten Runes, and many more. Learn more about the Everyrealm Collection and get in touch if you’re interested in investing&nbsp;<a href="https://everyrealm.com/collection">here</a>.

The Everyrealm Collection is an investment vehicle that acquires potentially high-growth NFTs and invests in NFT-related companies. 

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An Inside Look at the Everyrealm Collection

We're proud to announce the launch of The Row, a private, members-only metaverse real estate community featuring architecture designed by artists. The Row is co-developed by&nbsp;<a href="https://thealexanderteam.com/">The Alexander Team</a> and Everyrealm.&nbsp;“The metaverse has no physics, no weather, and no limitations other than human ingenuity,” said Janine Yorio, CEO, Everyrealm. “The Row brings together visionary artists best known for their architectural landscapes and collectors seeking a unique, limited edition residence that they can deploy across many different metaverses over time.”&nbsp;&nbsp;<figure class="image"><img src="https://storage.googleapis.com/eradmin-staging-bucket/1_6909b5226a/1_6909b5226a.jpg"></figure><h3>&nbsp;</h3><h3>&nbsp;</h3><h3>What Is The Row?</h3>&nbsp;The Row is a limited-edition series of thirty three-dimensional, architectural landmarks designed by celebrated artists including Daniel Arsham, Misha Kahn, Andrés Reisinger, Alexis Christodoulou, Six N. Five, and Hard. Each is sold as a 1-of-1 non-fungible token (or “NFT”).&nbsp; &nbsp;Daniel Arsham also serves as a Creative Ambassador to Everyrealm.&nbsp;The artists have developed and built each of the Row’s landmarks with the&nbsp;ability to be deployed across a variety of metaverse platforms within The Row district. Metaverse world-building platform Mona will host The Row’s first builds.&nbsp;Membership to The Row is by invitation only.&nbsp;<div class="raw-html-embed"><hr>
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<hr></div>&nbsp;We developed the project much the same way that traditional real estate developers do when they build an upscale development, first by assembling the digital land parcels, then overseeing the architectural design and construction process, which in this case is all digital, more like developing a video game than erecting bricks-and-mortar buildings.&nbsp;&nbsp;<figure class="image"><img src="https://storage.googleapis.com/eradmin-staging-bucket/Untitled_design_8_d488757b55/Untitled_design_8_d488757b55.jpg"></figure>&nbsp;&nbsp;The Alexander Team will lead the sales effort for this ultra-luxury master-planned community, to provide their clientele with exclusive access to the metaverse. Mona will serve as the main gallery to feature the artists' works. &nbsp;<h3>Everyrealm X The Alexander Team</h3>&nbsp;The Alexander Team and Everyrealm first announced their plan to co-develop an architecturally-significant master-planned community in December 2021. “Our clientele collects trophy real estate in the real world, and now we are enabling that same level of curation in the metaverse,” said Oren Alexander of The Alexander Team “The Row will be the most high profile real estate development across many metaverses, a series of iconic landmarks accessible on a global scale.” The Alexander Team, led by brothers Oren and Tal Alexander, is the highest grossing residential real estate brokerage team in both New York City and Miami. The firm has represented celebrity clients such as Ken Griffin, the Weeknd, and Kanye West and is responsible for some of the highest-priced transactions including the largest residential sale in the U.S.&nbsp;<figure class="image"><img src="https://storage.googleapis.com/eradmin-staging-bucket/3_a9bb054f36/3_a9bb054f36.jpg"></figure>&nbsp;<h3>&nbsp;</h3><h3>What Is Mona?</h3>&nbsp;<a href="https://www.mona.gallery/">Mona</a> is a high-fidelity and high-performance metaverse world-building platform, founded to give creators, architects, 3D designers and AR/VR artists infrastructure to bring their visionary worlds to life. Led by CEO and co-founder Justin Melillo, Mona raised nearly $15 million in its oversubscribed Series A round earlier this year. We <a href="https://www.mona.gallery/spaces/BdopH4FLFuUH">created an exhibition</a> in Mona which features an immersive gallery of each of the works in The Row where you can view detailed 3D models of each.&nbsp;<div class="raw-html-embed"><hr>
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 Would you like to be considered for the chance to own one of these iconic landmarks in the metaverse? More than a members-only metaverse community, The Row is a collection of artistic landmarks built by creators that not only think outside the box—but dream beyond the world we know.

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ARCHITECTURE DESIGNED BY ARTISTS IN THE METAVERSE

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Introducing: The Row

<div class="raw-html-embed">Contents:
<ul>
<li><a style="color: #0000ff; text-decoration: underline;" href="#1">Gucci</a></li>
<li><a style="color: #0000ff; text-decoration: underline;" href="#2">Nike</a></li>
<li><a style="color: #0000ff; text-decoration: underline;" href="#3">McDonald's</a></li>
<li><a style="color: #0000ff; text-decoration: underline;" href="#4">Wrangler</a></li>
<li><a style="color: #0000ff; text-decoration: underline;" href="#5">NASCAR</a></li>
<li><a style="color: #0000ff; text-decoration: underline;" href="#6">Kenneth Cole</a></li>
<li><a style="color: #0000ff; text-decoration: underline;" href="#7">New Balance</a></li>
</ul></div>&nbsp;All around us, the metaverse is growing from a futuristic theory to an established reality. Several major brands have already decided to enter the space and are likely to significantly impact the way web3 develops in the future.&nbsp;&nbsp;From high-end luxury fashion to fast food, there is something in the metaverse for all kinds of businesses across many industries. Brands are realizing the immense potential of revenue from digital goods and brand exposure with younger generations. Let’s look at some of the biggest names moving into the metaverse.&nbsp;&nbsp;<hr>&nbsp;<div class="raw-html-embed"><h3><a id="1">Gucci</a></h3></div>&nbsp;The global luxury fashion brand has demonstrated a thoughtful commitment to innovation with several investments in the metaverse. In 2021, Gucci collaborated with Roblox to create a two-week event called Gucci Garden.&nbsp;&nbsp;Users explored virtual gardens and were given the opportunity to purchase digital products for their avatars. These assets ended up selling&nbsp;<a href="https://www.inputmag.com/style/roblox-gucci-bag-handbag-purse-digital-virtual-nft-sold-4000">for more than their physical counterparts</a>.&nbsp;&nbsp;Then, in May of 2022, Gucci made its official entry into web3 by creating a permanent experience in Roblox called&nbsp;<a href="https://www.roblox.com/games/7830918930/Gucci-Town">Gucci Town</a>. Several weeks later, it was announced that Gucci was investing in the SuperRareDAO to the tune of $25,000 as part of its launch of a virtual art show for NFT creations.&nbsp; &nbsp;They’re&nbsp;<a href="https://www.highsnobiety.com/p/gucci-nft-wagmi-san-grail-vault-drop-collection/">collaboration with digital-native artist Wagmi-san</a> allows them to work organically with a web3-first brand and community.<h2>&nbsp;</h2><div class="raw-html-embed"><hr>
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<hr></div><h2>&nbsp;</h2><div class="raw-html-embed"><h3><a id="2">Nike</a></h3></div>&nbsp;Nike created an opportunity for fans to have a unique experience in the metaverse with NIKELAND. NIKELAND is the result of a collaboration with the Roblox platform and serves as a social space, allowing people with shared interests to come together and socialize as well as take part in events and engage more with the brand.&nbsp;&nbsp;The virtual world has been very successful, with&nbsp;<a href="https://www.forbes.com/sites/bernardmarr/2022/06/01/the-amazing-ways-nike-is-using-the-metaverse-web3-and-nfts/?sh=30bf7c8956e9">over 7 million visitors</a> since it launched in November of 2021. As users enter NIKELAND, they are greeted and directed to their “yard,” a space within the world that they own and can decorate with their NFTs and collectible assets. In December of 2021, Nike further demonstrated their interest in web3 by purchasing <a href="https://everyrealm.com/blog/education/rtfkt" target="_blank" rel="noopener noreferrer">RTFKT</a> Studios (creators of NFT collectibles) and their NFT drop CryptoKicks.&nbsp;<hr><h2>&nbsp;</h2><h2>&nbsp;</h2><div class="raw-html-embed"><h3><a id="3">McDonald's</a></h3></div>&nbsp;Prepare to start enjoying virtual Big Macs. McDonald’s recently&nbsp;<a href="https://www.inputmag.com/tech/mcdonald-buy-big-mac-nft-metaverse">filed ten trademark applications&nbsp;</a>that give a pretty good picture of their intentions regarding the metaverse. For starters, they appear to be planning to open a virtual restaurant where users will be able to purchase a variety of digital food and beverage products.&nbsp; &nbsp;However, these spaces will be more than just places to hang out in the metaverse. According to the trademark applications, Mcdonald’s also intends to allow you to order physical goods from virtual restaurants for home delivery. Apparently, the brand also plans to provide entertainment through virtual events like concerts.&nbsp;&nbsp;<hr><h2>&nbsp;</h2><h2>&nbsp;</h2><div class="raw-html-embed"><h3><a id="4">Wrangler</a></h3></div>&nbsp;In February of 2022,&nbsp;<a href="https://www.forbes.com/sites/josephdeacetis/2022/02/22/wranglers-75th-anniversary-celebrates-the-metaverse-frontier-with-leon-bridges/?sh=6a4f8ee759c2">Wrangler announced various NFT drops</a> focusing on art experiences, fashion, and music. To promote the drops and help celebrate Wrangler’s 75th Anniversary, the brand has partnered with Leon Bridges, a Grammy award-winning recording artist. The NFT drop has been divided into two parts. In the first part, 75 NFTs will be dropped, each depicting an animation of one of Bridges’ iconic dance moves.&nbsp; &nbsp;Purchasers of the NFTs will gain access to a digital community, Wrangler wearable assets for the metaverse, and an invitation to a Leon Bridges concert at New York Fashion Week in September 2022. In September, Wrangler will then drop a single NFT, including a physical replication of the denim suit designed for Leon Bridges.&nbsp;&nbsp;<hr><h2>&nbsp;</h2><h2>&nbsp;</h2><div class="raw-html-embed"><h3><a id="5">NASCAR</a></h3></div>&nbsp;The metaverse is about more than just virtual wearables and food. Memorable moments and enjoyable gaming experiences are also critical to its continued growth and success. That’s why Nascar released a virtual version of their Next Gen Car in the Roblox experience Jailbreak. They also dropped some NASCAR apparel and added a new racetrack to the game.&nbsp;&nbsp;The brand has high hopes for its partnership with Roblox, especially after users engaged with the platform to the tune of around 24 million sessions within the first ten days. That’s about<a href="https://www.sportsbusinessjournal.com/Daily/Closing-Bell/2022/06/15/BIS-Metaverse-NASCAR.aspx"> 2.5 times the size of the TV audience of the Daytona 500</a>. They have also released a Daytona 500 collectible as part of the NFT gaming experience ZED Run.&nbsp;&nbsp;<hr><h2>&nbsp;</h2>&nbsp;<div class="raw-html-embed"><h3><a id="6">Kenneth Cole</a></h3></div>&nbsp;Kenneth Cole is another fashion house venturing into the metaverse. In May of 2022, it announced that&nbsp;<a href="https://wwd.com/business-news/markets/kenneth-cole-nft-collection-1235188528/">it would be dropping its first NFT project</a>. The proceeds from the drop will go to the Mental Health Coalition. The NFTs themselves consist of handwritten messages in Cole’s own inimitable style.&nbsp; &nbsp;The collection is titled “The Normal Series” and aims to defy cultural norms surrounding the perception of what “normal” is regarding the infinite variety of human beings. Each NFT will go for around $100 (0.05 ETH), making the collection affordable enough for regular people to get involved.&nbsp;&nbsp;<hr><h2>&nbsp;</h2>&nbsp;<div class="raw-html-embed"><h3><a id="7">New Balance</a></h3></div>&nbsp;The sports footwear and apparel manufacturer New Balance has recently filed several trademark applications. These<a href="https://www.inputmag.com/style/new-balance-digital-sneakers-shoes-metaverse"> trademarks claim the intent to sell virtual assets</a> for use in virtual worlds, including things like virtual clothing, footwear, and sports equipment.&nbsp;&nbsp;New Balance has not shared any detailed metaverse plans, but the brand will most likely follow in the footsteps of several other well-known footwear brands that have already entered the metaverse. These include Nike, Adidas, and Puma.&nbsp;&nbsp;<hr>&nbsp;<h2>&nbsp;</h2><h2>Become a metaverse expert</h2>&nbsp;These companies are all looking to build teams that can understand the metaverse. Realm Academy is the fastest and easiest way to get up to speed with the technologies and opportunities that make up this next generation of the internet: the metaverse generation. Learn from leaders in web3 innovation and university professors through an immersive online experience. Enter the metaverse with our hands-on activities and coursework to&nbsp;<a href="https://everyrealm.com/realm-academy">become a metaverse expert today</a>!&nbsp;

All around us, the metaverse is growing from a futuristic theory to an established reality. Several major brands have already decided to enter the space and are likely to significantly impact the way web3 develops in the future. 

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How Some of the World's Most Popular Brands Are Entering the Metaverse

Everyrealm's CEO Janine Yorio was featured in <a href="https://e27.co/unstoppable-pioneers-of-web3-16-women-spearheading-the-change-20220620/" target="_blank" rel="noopener noreferrer">e27's article</a> on pioneering women in web3. Here's her profile in the piece: Janine Yorio is the Chief Executive Officer of Everyrealm, the gateway to the metaverse with a background in private equity and in real estate. Everyrealm is a metaverse holding company with holdings in 27 metaverse platforms, over 4,000 NFTs, an e-sports gaming guild and an esports league. Everyrealm also operates Realm Academy, the premier online educational campus in the metaverse.&nbsp;Yorio’s “superpower is her ability to turn wildly creative visions into financially-feasible realities.” She says one of the most important things to understand about developing in the metaverse and making NFTs is that these products need communities.&nbsp;Read the full article <a href="https://e27.co/unstoppable-pioneers-of-web3-16-women-spearheading-the-change-20220620/" target="_blank" rel="noopener noreferrer">here</a>.

Everyrealm CEO Janine Yorio was featured in e27's article on pioneering women in web3.

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Janine Yorio, Everyrealm CEO, Featured as Pioneer of Web3

From the MetaGuild's medium article announcing the partnership:&nbsp;Method, one of the longest-running and most established esports organizations, and Everyrealm, a leader in metaverse innovation and investment, officially announced today the formation of Method MetaGuild (MMG), a blockchain gaming guild. MMG leverages Method’s 17-year track record of creating competitive esports communities and events, and today counts more than 3,000 competitive gamers playing blockchain-based games under the Method MetaGuild banner.&nbsp;“Method’s history of innovation and our commitment to be at the forefront of cutting edge developments in gaming led us to our expansion into web3. With established blockchain gaming guilds starting to form coalitions, the best guilds with the strongest metrics–which Method MetaGuild is already demonstrating–are likely to dominate this growing scene in the future,” said MMG co-founder Scott (Sco) McMillan.&nbsp;MMG is backed by Griffin Gaming Partners, Galaxy Interactive, Three Arrows Capital, NGC, Foresight Ventures, and GoldenTree Crypto. Everyrealm is backed by high-profile investors including a16z, Lightspeed, Coinbase, Dapper Labs, Zynga-founder Mark Pincus, and celebrities including Paris Hilton and the Weeknd. The purpose of the collaboration is to develop the competitive ecosystem within blockchain gaming and bring traditional gamers into the space.&nbsp;MMG is partnering with blockchain games such as <a href="https://www.delysium.com/">Delysium</a>,<a href="https://cyball.com/"> </a><a href="https://www.planetmojo.io/">Planet Mojo</a>,<a href="https://axieinfinity.com/"> Axie Infinity</a>, and <a href="https://cyball.com/">Cyball</a><a href="https://www.delysium.com/"> </a>and is collaborating with the gaming industry’s largest and most prominent guilds to create a sustainable esports ecosystem. The first MMG esports event, the<a href="https://twitter.com/Esports4Evryone/status/1519300380038815745?s=20&amp;t=WSbZmzZMlZruY7IpioQtCQ"> MMG Showdown</a>, a two-day double elimination Axie Infinity tournament on June 4–5, 2022 will have players competing for a prize of 150 AXS tokens.&nbsp;“The high quality blockchain games currently under development and launching soon will radically reframe the way in which blockchain gaming is perceived by the gaming community, and we’re excited to create a web3 hub for competitive gaming,” says Zach Hungate, head of gaming at Everyrealm.&nbsp;The traditional gaming community has criticized blockchain gaming for producing games that are more focused on “playing to earn” and crypto speculating than on providing a genuinely enjoyable player experience. MMG’s commitment to competitive excellence assures it is well-positioned for this transformation, as blockchain gaming evolves into a “play to win” paradigm where NFT accumulation and value accretion are the developing trends.&nbsp;Read the original post <a href="https://medium.com/@MethodMetaGuild/legacy-esports-team-method-joins-forces-with-metaverse-investment-team-everyrealm-to-launch-method-95d1f960965e" target="_blank" rel="noopener noreferrer">here</a>.

Method, one of the longest-running and most established esports organizations, and Everyrealm, a leader in metaverse innovation and investment, officially announced today the formation of Method MetaGuild (MMG), a blockchain gaming guild. MMG leverages Method’s 17-year track record of creating competitive esports communities and events, and today counts more than 3,000 competitive gamers playing blockchain-based games under the Method MetaGuild banner.

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Everyrealm Partners With Legacy Esports Team Method Launch Method MetaGuild

Everyrealm's CEO Janine Yorio was the featured guest on episode 24 of Coinbase's Around The Block Podcast.&nbsp;&nbsp;While many still struggle to wrap their heads around what the metaverse actually is, Everyrealm is out there identifying investment opportunities within this nascent landscape. During this conversation, Janine defines what the metaverse is to her, and how Everyrealm approaches metaverse investing from first principles. &nbsp;&nbsp;Here's an overview of the discussion:&nbsp;<h3>What Is The Metaverse?</h3>&nbsp;Before you can invest in something, you need to know what it is. When it comes to the metaverse, Janine defined it as a video-game-like environment that is social, persistent, and has an in-game economy where people can buy and sell virtual assets that possess real-world value. She also explained what the metaverse isn’t.&nbsp; &nbsp;For example, the metaverse isn’t an alternate version of reality, any more than Facebook or Twitter are. Furthermore, because there is no fixed objective or journey the platform is built around, the metaverse is fundamentally different from a game.&nbsp;&nbsp;<div class="raw-html-embed"><hr>
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 </div>
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<hr></div>&nbsp;It’s also essential to distinguish between the metaverse and metaverses. Janine sees the difference between these two terms mirroring the difference between the Internet and websites.&nbsp; &nbsp;One refers to the technology's broad concepts and infrastructure, while the other refers to the specific entities that users interface with.&nbsp;&nbsp;&nbsp;The opportunities the metaverse provides are what make the space truly fascinating. At the intersection of gaming, social media, cryptocurrencies, and NFTs, the metaverse may be on the verge of an explosion.&nbsp;Early adopters like <a href="https://everyrealm.com/blog/education/decentraland-a-high-level-overview" target="_blank" rel="noopener noreferrer">Decentraland</a> and <a href="https://everyrealm.com/blog/education/the-sandbox-a-high-level-overview" target="_blank" rel="noopener noreferrer">The Sandbox</a> were only the beginning.&nbsp; &nbsp;In their conversation, Janine explains that she believes the metaverse will rapidly become the premier way to discover and be discovered. She mentioned the enormous marketing opportunities of these virtual worlds and how NFTs have demonstrated that Web3 innovations have the capacity to rapidly expand, break down barriers, and evolve in ways that even early adopters couldn’t have imagined.&nbsp;&nbsp;<h3>What are the Investment Opportunities?</h3>&nbsp;During the interview, Janine describes Everyrealm as a metaverse investment company. What does that mean?&nbsp;&nbsp;Primarily, Everyrealm is focusing on the infrastructure of the metaverse. Following this principle, Everyrealm is currently invested in 26 different platforms, only 7 of which are now live.&nbsp;&nbsp;In addition to backing platforms, Everyrealm has also pioneered building projects within the platforms and continues developing new initiatives to evangelize the metaverse. In addition to infrastructure, Janine also provided insights into the latest virtual real estate market that is currently unfolding.&nbsp; &nbsp;She talked about how Everyrealm has worked with some of the biggest names in gaming to build virtual experiences within some metaverse platforms. One of the guiding principles of Everyrealm is that participating is better than speculating.&nbsp; &nbsp;Instead of just buying up virtual land, Everyrealm has in-house developers, architects, and engineers who actively build new projects and experiences to help grow the metaverse.&nbsp;&nbsp;When asked about the future of the metaverse, Janine predicted that the growth of the space would be much like the growth of the Internet. Overall, the industry will rapidly expand, with some platforms exploding and becoming massively popular while others remain focused on serving niche groups.&nbsp; &nbsp;She also predicted that the gaming environments making up the metaverse would become more photorealistic, highlighting that AAA gaming studios have announced multiple projects like this that will be launching in the next 12 to 24 months.&nbsp;&nbsp;<h2>What About the Risks?</h2>&nbsp;Every investment carries some risk. One of the ways Everyrealm manages the many unknowns surrounding an emerging industry is through diversification.&nbsp; &nbsp;Because it’s difficult to tell which platform or format will be the one to capture the public’s attention, Everyrealm forms connections with all kinds of players in the space. Janine discussed this fact, along with Everyrealm’s goal to become the central connecting point between various platforms and experiences.&nbsp; &nbsp;One of the key requirements to succeeding in Web3 is patience. Some of the first platforms failed quite early because they began their launch process by offering some kind of governance token before building a successful platform.&nbsp;&nbsp;Then, their audience bought the token and became impatient as they didn’t see any results from their investment. Once again, Everyrealm believes that metaverse projects should be built around participation and not just pure speculation.&nbsp;&nbsp;<h2>How Can I Learn More?</h2>&nbsp;You can find a lot more information about the metaverse and the opportunities it holds by&nbsp;<a href="https://www.youtube.com/watch?v=7AssOmYyflk&amp;ab_channel=Coinbase">watching the full interview here</a>. In the end, it’s important not to trust whatever material comes to your fingertips. This industry is rife with shoddy journalism and lazy research.&nbsp; That’s why Everyrealm offers&nbsp;<a href="https://everyrealm.com/realm-academy">Realm Academy</a>, where you can learn from experts everything you need to know to dive into the metaverse and web3.&nbsp;<hr>DISCLAIMER&nbsp;THE VIEWS AND OPINIONS EXPRESSED BY THE AUTHOR ARE FOR INFORMATIONAL PURPOSES ONLY AND DO NOT CONSTITUTE FINANCIAL, INVESTMENT, OR OTHER ADVICE.

Everyrealm's CEO Janine Yorio was the featured guest on episode 24 of Coinbase's Around The Block Podcast. 

Everyrealm, OUTFRONT Media Partner at Cannes Lions

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